ALT 32,000 FT Locating...

Get Found. Get Clicked. Get Clients.

Nymbus is a full-stack growth partner for local businesses in the East Bay. We build conversion-first websites, run SEO that drives real rankings, and manage Google Ads that generate leads from day one. One partner. No account managers. Just results.

5.0
★★★★★
on Google

"The speed at which Nymbus was able to fix my mistakes and create a clean, updated, streamlined webpage was remarkable."

Brijette R.

"Very professional, communicative and willing to work with all the tiny suggestions I had while still adding in his creative flair."

Benito T.

"They not only pointed me in the right direction but engaged with me the things I needed done and created a list plan for me to execute everything."

Steven M.

"He took care of setting up my website for my big launch, was super professional and always checked in to see if he could help in any way."

Jessica H.

"Since the site went live, I've been getting more walk-in traffic and online bookings. Kyle built something that actually works for my business."

Johnny N.
01 Bespoke Cuts Hair Studio UX Design & Development
02 ACCA x Recess U Pop-Up Visual Design & Branding
03 East Bay Test Strips Web Design & Development

Nymbus is a full-stack digital growth agency based in Oakland, CA. We partner with local businesses — medical spas, salons, contractors, restaurants — to build websites that convert, run SEO that drives real rankings, and manage Google Ads that pay for themselves. One point of contact. No overhead. Just the work, done right.

Figma HTML/CSS/JS Google Ads Google Analytics Search Console Google Business Profile Vercel Ahrefs

How We Work

01 Discovery Understand your business, your customers, and what your competitors are ranking for.
02 Web Design Build a fast, conversion-first site designed to rank in local search and turn visitors into leads.
03 SEO Target the searches that bring real customers to your door. On-page, technical, and local SEO.
04 Google Ads Run paid campaigns that generate leads from week one while SEO builds in the background.
05 Report & Optimize Track what's working. Improve every month. Scale the channels that are generating real ROI.
Web Design Conversion-first websites built fast, built to rank in local search, and designed to turn visitors into customers before they bounce
SEO Rank for the searches that drive real foot traffic and phone calls. On-page, technical, local SEO, and Google Business Profile
Google Ads Paid search campaigns that generate leads from day one. We set up, manage, and optimize — you get calls and bookings
Local SEO Map pack rankings, citation building, and Google Business Profile optimization for businesses that depend on local search
Conversion Optimization More traffic is only half the job. We optimize landing pages, calls-to-action, and booking flows to turn clicks into revenue
Monthly Reporting Plain-English reports every month. Rankings, ad spend, leads generated, and what we're doing about it. No dashboards to decode
Want more customers from Google? Get a Free Audit ↗
Not sure where to start? Let's Talk Strategy ↗
kyle@bynymbus.com

or text me (preferred) 707-999-7841

Currently accepting new clients
Case Study 01

Bespoke Cuts Hair Studio

UX Design · Visual Design · Front-End Development · SEO
Visit Live Site ↗
Client Johnny Nguyen, Bespoke Cuts Hair Studio, Point Richmond, CA
Role Solo UX designer & developer (user research, visual design, front-end development)
Timeline 2 weeks, March 15 - 30, 2025
Tools Figma, HTML/CSS/JS, GSAP, Netlify, Google PageSpeed Insights
01 The Problem

A Broken User Journey

Bespoke Cuts is a premium, one-chair barbershop run by Johnny Nguyen, a barber with 20+ years of experience and a 5.0-star rating. Despite loyal clientele, the path from "curious about a barber" to "booked appointment" was completely broken.

→

No discoverability

Zero SEO meant zero organic traffic. The only online presence was a Vagaro booking page buried in search results with no branding.

→

No information architecture

Hours, services, pricing, and booking were all trapped behind DMs or buried in a generic Vagaro listing. Users couldn't evaluate the business before committing.

→

No conversion path

There was no clear way for a new visitor to go from "interested" to "booked" without friction. No pricing transparency, no social proof, no booking integration on a branded page.

Before: only a Vagaro booking page Before: Only a generic Vagaro listing
02 Research & Discovery

Understanding Users and the Market

I conducted competitive analysis of East Bay barbershop websites to identify gaps and opportunities, then worked directly with Johnny to understand his business, clientele, and goals. I presented wireframes based on my findings and iterated with his feedback before building out the final site using the brand assets and content he provided.

01

Competitive Analysis

Audited local barbershop sites across the East Bay. Most were generic templates that didn't reflect the barber's personality or differentiate the experience. Identified SEO gaps for "barbershop Point Richmond" and surrounding areas.

02

User Needs

"As a potential client, I want to see services and pricing before I commit." "As a busy professional, I want to book without calling during business hours." "As someone new to the area, I want to quickly assess if this barber matches my style."

03

Stakeholder Interview

Johnny runs a one-chair shop. No double-booking, craft-focused, premium but not pretentious. Key constraint: passive booking via Vagaro so he isn't fielding calls during cuts. The site needed to handle discovery and conversion without Johnny's involvement.

03 Design Decisions

Every Choice Had a Reason

01

Color System: Brass, Cream, Charcoal

A token-based palette that signals premium craftsmanship without falling into the cliché dark/moody barber aesthetic. Warm and inviting, not cold and intimidating.

02

Typography: Playfair Display + DM Sans

Serif for craft and tradition, sans-serif for readability. The pairing says "established" without feeling stuffy.

03

Single-Page Layout

One-person business, one page. Multi-page navigation would add unnecessary friction for a barbershopusers need services, pricing, and booking, not a sitemap.

04

Mobile-First

Barber clients search from their phones. The entire layout was designed at 375px first, then scaled up. Hours and location pinned in the hero to answer the #1 user question immediately.

04 Key Features

Designed to Convert

Each feature was built around a specific user need or conversion goal.

Bespoke Cuts Hero & Navigation Hero: Hours & location answer the #1 question instantly
Bespoke Cuts Services & Pricing Transparent pricing reduces inquiry friction
Bespoke Cuts About & Testimonials Testimonials placed near the booking flow to build trust
Bespoke Cuts Gallery & Booking Vagaro booking embedded directly into the site for seamless scheduling
05 Results & Impact

From Invisible to Page One

The site took Bespoke Cuts from no web presence to a professional platform with SEO, booking, and reviews, all accessible within seconds.

1st Page on Google
3x New Client Bookings
95+ Performance Score

"The site is DOPE." - Johnny Nguyen, Bespoke Cuts

06 Reflection

What I Learned

This project reinforced that communication is everything when collaborating with a client to bring their vision to life. If I could do it over, I'd start with a structured intake questionnaire to capture the client's aesthetic preferences, goals, and content upfront rather than working from assumptions. Moving forward, I've made my process more streamlined to extract all the key information early so the final product aligns with the client's vision from day one.

Case Study 02

ACCA x Recess U Pop-Up

Brand Asset Design · Visual Identity · Print Design · Event Coordination
Visit Live Site ↗
01 The Challenge

Bringing a Legacy Brand to Life

Johnathan runs Recess U, a business that partners with other organizations to bring their vision to life. He brought me on to work with ACCA (American Contract Compliance Association), a nonprofit founded in 1986. The design problem: ACCA had decades of brand equity but inconsistent, low-resolution assets that couldn't scale to print. The mission was to gather stakeholder requirements, systematize the visual identity, design event collateral, and coordinate production for a branded pop-up shop.

02 The Process

Design, Produce, Coordinate

01

Brand Asset Audit & Vectorization

Gathered existing ACCA assets and assessed what was usable. Recreated the logo as a clean, scalable vector system: seal, text, and crest, all production-ready for print on apparel and signage.

02

Information Design & Event Collateral

Designed promotional graphics including the pop-up banner, flyers with QR codes linking to the ACCA shop, and branded signage. Each piece was designed to communicate key information quickly to event attendees.

03

Merchandise Design System

Created multiple logo variations optimized for different contexts: "Courage, Integrity, Commitment" treatment, cleaned-up crest logos, versions for dark and light apparel. A flexible system, not one-off designs.

04

Vendor Coordination & Production

Managed logistics end-to-end: venue booking, vendor scheduling, print production, and on-site setup. Ensured the branded experience was cohesive from graphics to physical space.

03 Graphics & Promo

Pop-Up Event Design

Designed the promotional graphics and banner for the ACCA pop-up shop, complete with QR codes linking to the online store.

Pop-up promotional graphic Pop-Up Graphic
Second pop-up promotional graphic Pop-Up Graphic 2
Banner graphic design Event Banner
04 Merchandise

Branded Apparel

Logo recreations and redesigns printed on t-shirts and hoodies, featuring cleaned-up vectors and new graphic treatments of the ACCA brand.

Logo cleanup on apparel Logo Cleanup Apparel
ACCA logo hoodies Logo Hoodies
Logo recreation on t-shirts Logo Recreation Tee
Another logo recreation Logo Recreation 2
Courage Integrity Commitment t-shirt Courage Integrity Commitment
Redesigned logos on t-shirts Redesigned Logo Tees
More ACCA logo tees More Logo Tees
05 The Event

Pop-Up Day

The pop-up featured all the merchandise and graphics on display. People lined up and the branded materials helped bring the ACCA identity to life in person.

The pop-up event Pop-Up Shop
Crowd with graphic design visible Event Crowd & Graphics
Concept 03

AI Intake Assistant

AI Workflow Strategy · Conversational UX · Intake Design · Lead Capture
Type Concept workflow
Industry Dental / Healthcare
Services AI workflow strategy, conversational UX, intake design, lead capture logic
Built by Nymbus
01 The Problem

Dead Air After Hours

Every dental practice website has the same setup: services listed, hours posted, phone number visible, maybe a contact form. During office hours, that works fine. But most patient interest doesn't happen during office hours.

Someone lands on the site at 9pm with a toothache. A parent is comparing practices on a Sunday morning trying to figure out insurance. None of these people want to fill out a generic contact form and wait. So they leave. And the practice never knows they were there.

Meanwhile, during business hours, front-desk staff are fielding the same five questions on repeat: Do you take my insurance? Are you accepting new patients? What's available this week? Do you do Invisalign? What do I need for a first visit?

The gap isn't a lack of information. It's a lack of response at the moment it matters.

02 The Solution

A Lightweight AI Intake Assistant

A concept for a lightweight AI assistant that sits on the practice website and handles the first layer of patient interaction. Loaded with practice-specific knowledge: services, hours, location, insurance basics, emergency protocols, new patient process, appointment request steps.

Not a chatbot that says "I'm sorry, I didn't understand that." A guided intake experience with clear choices, short steps, and obvious next actions.

→

Appointment Request Capture

Name, phone, email, patient status, reason, preferred time, insurance. Everything the office needs to follow up.

→

Service Questions

Cleanings, cosmetic, orthodontic, emergency. Direct answers from the practice knowledge base.

→

Insurance Basics

Accepted providers, when to call for verification. Handles the #1 question without tying up staff.

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Emergency Routing

Directs to the right contact immediately. Doesn't try to play doctor.

→

After-Hours Lead Capture

The whole point. Turns dead air into structured demand.

03 The Workflow

Five Steps From Visit to Inbox

01

Visitor Hits the Site

Researching, comparing, or ready to book. The assistant meets them where they are.

02

Clear Options, Not Vague Prompts

Book an Appointment, Ask About Services, Insurance Questions, Hours & Location, Emergency Help. Actual choices, not "How can I help?"

03

Adaptive Conversation

Informational questions get direct answers. Appointment intent triggers structured intake.

04

Clean Data Collection

Instead of a messy contact form, the office gets a structured summary: who, what they want, how to reach them, how urgent.

05

Staff Follows Up With Full Context

Faster response. Better first impression. No phone tag.

04 Why It Matters

From Brochure to Business Tool

Most local practices don't need enterprise software. They need their website to do more than sit there. The difference between a website that informs and one that actively captures demand is the difference between a brochure and a business tool.

For a practice handling dozens of recurring patient questions per week, even a focused assistant creates real leverage: more captured leads, less repetitive desk work, better patient experience at the first point of contact.

The value isn't in "having AI on your site." The value is that a patient who would've bounced at 8pm on a Tuesday is now an appointment request in your inbox by morning.

05 What Comes Next

Phase Two and Beyond

Phase one proves the concept. Once the base assistant is useful, the system can grow into:

→

Missed-Call Text-Back

Automatically texts patients who called during peak hours and didn't get through.

→

SMS Follow-Up Sequences

Automated touchpoints after intake, appointment reminders, no-show re-engagement.

→

Review & Recall Automation

Post-visit review requests, 6-month recall reminders, reactivation campaigns.

→

Calendar + Multilingual

Direct booking integration and multilingual support for diverse patient populations.

06 Reflection

Proving Value Before Adding Complexity

This concept intentionally leaves out live calendar booking, direct PMS integration, full insurance verification, and phone voice agents. That's not a limitation. The first version proves value without adding complexity the practice doesn't need on day one. Phase one is about proving it works. Phase two is about deepening the automation.